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Traffic-Generating Programs The total value of your ATM program is a combination of the revenue you receive every time a customer conducts a surcharged ATM withdrawal transaction and the additional sales revenue generated from customers who come into your location to use the ATM and walk out having made additional purchases. The key to capitalizing on the total value of your program is to maximize its usage. Cardtronics can help. It's a simple fact that many consumers, up to 70% according to industry studies, avoid ATMs that levy a surcharge fee. Cardtronics can help you tap into the vast pool of potential customers who would otherwise avoid your ATM by including your ATM in our optional surcharge-free networks. When you take part in a surcharge-free network, you attract consumers who would have passed by your location on their way to their bank or a competitor participating in a surcharge-free program. These consumers become cash-carrying customers in your store, opening the door for sales that would have otherwise gone unrealized.
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